With the introduction of Stories, I believe Snapchat is in a good position to allow both lifestyle and culture brands to reach their audience. Their challenge in 2014: to ensure push and outbound marketing doesn't take it over.
It's this templated text I'm talking about; there's nothing personal to it. Joining social media platforms is almost like asking for a membership to an exclusive club. Think about it.
The reason today's business owners aren't successful on social media is they are trying to sell to everyone. Inclusion to the various social media platforms isn't hard, but it is permission-based.
Now, let's put the elephant in the room: How much privacy do we really need on social media? Answer:As much as we choose to have and is allowable by each platform we decide to use.
You can now link your LinkedIn and Twitter profiles! This is particularly beneficial to those who are very active on Twitter. Why? LinkedIn is a very professional environment that, until recently, was not very accepting of Twitter lingo and shortening of posts.
