In November 2013, Facebook made a significant change to the way Pages can post status updates. These posts can now be scheduled to appear later, just like social media tool Hootsuite.

Here’s how it works:

  1. The Page Admin/Manager creates a status update from a recent blog article.
  2. Add an image or two.
  3. Include a short code link. I recommend using either or shorteners.
  4. Click the clock icon to the bottom-left side of the status update box.
  5. Facebook Fan Page: schedule status updates or posts, start here

  6. Schedule the day and time you want this post to appear on your Page’s Timeline.
  7. Facebook Fan Page: schedule status updates or posts, next steps

  8. Click the “Schedule” button.
  9. The next window lets you know your post has been scheduled. You have a choice of clicking either the Hootsuite button, View Activity Log button, or Close button. You can also click the left-side text link “Schedule another post”.
  10. Facebook Fan Page: schedule confirmed dialog box

  11. Click “View Activity Log” to edit the scheduled day/time of a post.

Facebook Fan Page: View Activity Log

The benefit.

Businesses using only Facebook that aren’t using a social media scheduling tool like Hootsuite can take advantage of creating a more timely article post/update. This introduces a Page admin/manager to the idea of scheduling, particularly if they are new in the position. Also, Page admins/managers can write a “flash sale” post not planned with an editorial calendar and choose to either post the update immediately or schedule out to occur with an offer planned at the local level, providing a more strategic engagement with their audience.

The takeaway:

Measure this engagement to see if it works for your business. You may find it will be easier to invest in a tool like Hootsuite so post scheduling can be done from either your computer or mobile device. Experiment scheduling at different times during the day and measure to find out the most optimum time to use. Make sure to include a hashtag to follow the progress and conversations (or complaints) about the post.

Be strategic. Be visible. Be found.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!