- For whom am I creating this marketing piece? (i.e., business card, door hanger, flier, etc.)
- What do I want someone to do? (i.e., call, email, follow a link to a webpage or form, etc.
- What are three or five (3 – 5) key pieces of information do I want people to read? (i.e., who, what, when, where, why, how)
- What is the result I am expecting? (review point #2)
- Does the printer have the same version of MS Word or Publisher you have? If not, your copy can skew out of alignment very easily.
- Does the printer have the same fonts you have? This is key because Microsoft is not capable of embedding fonts in a .PDF file.
- Does the printer print only in four-color (CMYK)? If so, you’re out of luck; Microsoft documents only use three-color (RGB).
- Does the printer need a high-resolution file? If so, you may be out of luck again. Around 2012, as Microsoft became more readily used for professional printing, versions started including a way to change the resolution of images; Depending on your version, this may not be so easy to find. Sometimes Microsoft will compress the file resolution as it creates your .PDF file, which may result in fuzzy images and text.
A Facebook personal profile is what a user creates when they first create their account. A Facebook profile can have followers or friends, or both. You can message a profile whether or not you are connected. Once you build a Page, you can have someone help you manage it, but you should be directly connected (friends). You can’t boost a post or buy an ad. You can create a group, invite members to join, and manage it alone or assign moderators to help.
A Facebook Page is used by a business for promoting the business, celebrity, brand, cause, or politician. A user can only create a Page after creating the personal account. A Page can boost a post or buy an ad. A user can access the Meta Business Suite and schedule posts and/or Stories to either their Facebook Page or Instagram account. A Page can create a group, connecting it to the Page.
No. Facebook doesn’t allow a user’s personal profile to act like a business page. If and when you are caught, you could lose your personal profile and not get it back, along with your contacts. After some time has passed, Facebook may allow you to create a new profile, but you will not get your previous contacts back. An exception may be made for certain industries, such as real estate, authors, or coaching, but Facebook should be consulted first.