Tag Archives: social media networks

Post With Meaning Or Mean Post?

Visibly Media, social media like and dislike emoji

Social media channels are wonderful communication tools from which we can learn from others’ thought leadership, experiences, beliefs, motivations and passions. Each page we create on our website has its own visiblity, thanks to Google, but can achieve greater visual impact by posting to social media channels.

This revelation can be either a positive or negative experience, depending on the person utilizing these means. I’ll explain.

In the past year, more and more people are taking to social media to post some of the most hateful, hurtful, and harmful messages I’ve ever read or care to read. Quite a few have had little to no provocation and were resolved with either suspending or firing the poster.
As a small business owner, you must have either guidance or control over posts about your company by employees, contractors, suppliers or partners. I prefer guidelines vs. control, personally. I would rather positively encourage than negatively micromanage and discourage posts. This brings out some of the best posts I’ve read, because employees, et. al., have been given freer rein to explore not just their expression, but their own thought leadership as well.

So, why, then, are people paying the price for this with their jobs?
When I post one of my blog articles, or just make a post, it’s my viewpoint. Now, to that argument, as a solopreneur I can do that – no harm, no foul. However, if I were to go to work for another business, my comments could be construed as views representative of that company as well. This is what trips people up.

For example, if your company is working on a new product or service, you wouldn’t want to post about that and tip the hand of the competition, right? The same goes for “on the fly” posts you haven’t talked about with your employer and could become a pain point for the business.
Back in 2012, you may remember reading about a former CFO of an Tucson, Arizona business who was fired after ranting at a Chik-Fil-A employee in the drive-thru. No, he wasn’t upset about his chicken sandwich; rather, he was upset over the founder’s views on a particular topic during an interview. This business professional drove to the nearest Chik-Fil-A, ranted in the drive-thru and videotaped the entire monologue, then uploaded it to his YouTube channel after he got back to work.
I just Googled the reference: as of early 2015, the man was still unemployed and on food stamps.
Here are a few quick post tips:

  1. Breathe. Your post needs to be timely, but don’t get caught up in the moment and make a rash, improper judgment call.
  2. Read it twice. Don’t look for just grammatical errors; how will the post will feel to your readers?
  3. Stick to the facts. People should absolutely post their passions, but, be careful this doesn’t spill over too much into your words, lest you wander off into the weeds of the “I don’t know” zone. Worse, readers may think you’re arguing with them instead of conversing.
  4. Words have meaning. Is your post satirical? Mean-spirited? Theoretical? Would you say it like that to a person, in person? Would you want them to say it back to you?
  5. Teach. What we pass on to the next generation can be gold or dung – the choice is ours.
  6. Ask for an opinion. Another set of eyes as a reality check may save embarrassment.

What will your next post be written about? Choose your words wisely.

Be strategic. Be visible. Be found.

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Facebook: Why Can’t I Share A Post To My Page?

Finding Facebook, Visibly MediaThe answer is: you CAN share a post to your page! A friend in my AmSpirit Business Connections networking group asked me about this; I also stumbled across this question as a rather frustrated post in the Facebook community section. I found out what was happening with the posts, and am sharing here to help someone else be less frustrated.

As most of you know, if you created a Facebook page, you are automatically the admin (it’s always a good idea to have a backup admin!). You can assign different Page roles to those who need different levels of access, but as the business owner, you should retain the admin (highest level possible). Depending on your Page’s settings, anyone who Likes your Page can post directly. The problem most folks are having is, the posts aren’t showing up (hence my friend’s question).

I started my investigation by sharing one of the posts from my personal profile to my Page. Below is a screen capture of a check-in I did to my AmSpirit Business Connections networking group.

Facebook, sharing page visitor posts1, Visibly Media

In order to share this post to my Page:

  1. Click the Share link under the image.
  2. Click the next Share link you see, should one appear. If it does appear, it should have three dots to the right.
  3. Make sure the first pull-down menu says Share On A Page You Manage. If it doesn’t, click on the arrow and select this option.
  4. Next, make sure the second pull-down menu directly below displays your Page (especially if you manage more than one). If it doesn’t, click the pull- down arrow and select the correct page.
  5. Change the third pull-down menu to the right so you are Posting As yourself. The default option is your Page.
  6. Add a little note to make it fun!
  7. When you’re done, click the blue Post button, and it’s good to go!

Facebook, sharing posts to page, change settings, Visibly Media LLC

Now, if you go check your Page, you may not see the post you just shared. It’s there, trust me – it’s in a different place, and I’ll show you in two more steps. Trust me! (Click the image to make it bigger.)

Facebook, sharing personal profile post to page3, Visibly Media LLC

  1. On your Page, look at the navigation to the left under your logo/page name. Click the link that reads Posts.
  2. Under your Page banner to the right, you should see a block that reads Visitor Posts. This is where your post ended up instead of the News Feed.

In short, Facebook has once again managed to confuse many users and moved our Page’s Posts to a new spot on the page. I agree with most: just show the posts in the Page Feed! Sadly, not going to happen. The reason the Page Posts was created was out of response to Page admins complaining about their Page feed getting bogged down with posts. Nice problem to have for those looking for interaction, but the complaints continued, and this was Facebook’s solution.

Please let me know if you found this article helpful. If you have other questions regarding Facebook or other social media, please download my checklist or drop me a note – you may get featured on my blog!

(A big THANK-YOU to my friend, Amy Geils of The Streamlined Office, for her awesome Facebook question!)

Be strategic. Be visible. Be found.

7 Tips To Help You Avoid Becoming A Hashtag Whore

According to Urban Dictionary, a hashtag whore is someone who puts a hashtag in front of almost every word in their Twitter post. Their mission: getting as much attention as possible. Know what? It doesn’t work, people! This is THE ultimate “spray-and-pray” for marketing.

Your tweets and social media posts should be treated like pieces in a chess game. Each has a strategic purpose and reason for being used. Ask yourself this question: would you rather have a post that could be seen by several or several thousand, or a post that strategically targets people looking for the type of product or service you offer?

Tip #1: Make A Strategy. Most business owners I talk to may know who their target market is, but not how to reach them. Part of your marketing plan has to include a communications strategy, and that has to include both printed and online methods. Part of this plan has to include the content they want to find that will solve their problem. AND, this part has to include what hashtags they are using to find your content.

Tip #2: Research Delivery. Discover how others in your target market’s industry like to be communicated with, how they want (and expect) to receive it. Email? Presentation folder? LinkedIn post? Outside a social media platform, a hashtag can be used to help brand the business name, product or service, or a special event or cause. Find out also which mediums you cannot use a hashtag.

Tip #3: Research The Tag. Most hashtags I see used look like they were just thrown together with no thought behind them. As I research these tags on Hashtags.org (my favorite haunt!), I usually find a “flatline” for these tags – no one is using them or talking about them. Give some thought to what you’re tagging; research through sites like Hashtags.org to confirm their usefulness and conversations.

Tip #4: Check The Trends. Don’t post a trending hashtag (or respond to one) without first checking to see why it’s trending. Twitter shows you the latest trends in conversation and hashtags on the left side of your feed. Click on the tag you want to use and see what everyone’s saying about it. You will be saving yourself both time and possible embarrassment.

Tip #5: Search Using Google and Twitter. You can search more than conversations, especially through Twitter. You can search images, videos, live conversations, and best of all — what Twitter accounts are using that particular tag! Think there could be a few people to follow? Oh, yeah.

Tip #6: Don’t Hijack A Tag. You finally found a hashtag you feel is relevant to your business but someone else is using it. Check how it’s being used before you decide to make a post with it. Trying to capitalize on a trending tag that has nothing to do with you will ensure the Twitterverse never lets you hear the end of it. On the positive, catching the wave of a trending hashtag that does apply to your business or industry will get you tons of eyeballs. Make sure you check it out first.

Tip #7: #Don’t #Tag #Every #Word (or almost every). I see this practice often on Pinterest, most notably those with accounts at Etsy. While you might think this makes you appear smarter than the rest of us, it backfires huge by demonstrating you didn’t practice the above information.

Keep an eye on your hashtags, and keep the ROE from removing your ROI.

What’s the best hashtag use you’ve seen in any media platform? What’s the worst? Share below in the comments, and please, folks, keep it civil and clean.

Be strategic. Be visible. Be found.

Facebook Pages: Schedule Your Posts Here!

In November 2013, Facebook made a significant change to the way Pages can post status updates. These posts can now be scheduled to appear later, just like social media tool Hootsuite.

Here’s how it works:

  1. The Page Admin/Manager creates a status update from a recent blog article.
  2. Add an image or two.
  3. Include a short code link. I recommend using either ow.ly or goo.gl shorteners.
  4. Click the clock icon to the bottom-left side of the status update box.
  5. Facebook Fan Page: schedule status updates or posts, start here

  6. Schedule the day and time you want this post to appear on your Page’s Timeline.
  7. Facebook Fan Page: schedule status updates or posts, next steps

  8. Click the “Schedule” button.
  9. The next window lets you know your post has been scheduled. You have a choice of clicking either the Hootsuite button, View Activity Log button, or Close button. You can also click the left-side text link “Schedule another post”.
  10. Facebook Fan Page: schedule confirmed dialog box

  11. Click “View Activity Log” to edit the scheduled day/time of a post.

Facebook Fan Page: View Activity Log

The benefit.

Businesses using only Facebook that aren’t using a social media scheduling tool like Hootsuite can take advantage of creating a more timely article post/update. This introduces a Page admin/manager to the idea of scheduling, particularly if they are new in the position. Also, Page admins/managers can write a “flash sale” post not planned with an editorial calendar and choose to either post the update immediately or schedule out to occur with an offer planned at the local level, providing a more strategic engagement with their audience.

The takeaway:

Measure this engagement to see if it works for your business. You may find it will be easier to invest in a tool like Hootsuite so post scheduling can be done from either your computer or mobile device. Experiment scheduling at different times during the day and measure to find out the most optimum time to use. Make sure to include a hashtag to follow the progress and conversations (or complaints) about the post.

Be strategic. Be visible. Be found.

Own Your Business: Own Who You Are

(part 1 in a series of 3)

Business owner worries about many hats he/she wears.I watched the movie “You’ve Got Mail” and a few key points of reality became very clear to me. This blog article captures the first part of this clarity.

Joe Fox tells Kathleen Kelly, “I’m in the book business.” Kathleen then tells Joe Fox, “I’m in the book business.” According to the movie, both are in the book business, but from opposite viewpoints. Some business owners don’t know who they are, and may not own it until competition knocks on their door. They are the business owner. What does that phrase mean, exactly: “business owner”? More precisely, what “business” or knowledge do they own?

As it pertains to the business, the owner owns all the challenges, all the opportunities, all the risks of owning that business. That seems pretty simple enough. So, then, what part do some owners have trouble with?

Owning who they are.

Part of owning who you are is admitting you might not have been in the right place. I wrote an article a few years ago about the many hats business owners tend to wear. A business owner takes on different roles in their quest for growth and success. They become the visionary, marketer, sales force, accountant, and collections agent — just to name a few. Some business owners aren’t in the right role (or not spending enough time in it), and they don’t know it.

I had trouble with this, too. There. I said it.

By trade and training I’m a graphic designer and have been for more than 15 years. The confusion to my business soon showed to my network as I started asking questions that were more typical of a marketer than a graphic designer. I was also very curious about social media (still am!) and wrote many blog articles about the things I’d learned about SoMe and online marketing. Because of my articles, people began seeing me as a”go-to” person in social media. This caused more confusion; people didn’t know how to refer business to me.

The takeaways:

  1. Clearly define yourself. Make sure your network clearly understands what you represent so they can properly refer the right prospects your way.
  2. Evaluate your network. If your network has your in lists defining you a certain way, step back and review your actions and words. Ask them why they see you in this light.
  3. Read what you write. Go back through your blog articles, podcasts, and Powerpoint voice-overs. Does your current passion match what you say you do? If so, great. If not, are you shifting deliberately or unknowingly?
  4. Promote one business. There are quite a few business owners who own more than one business. It is very difficult to promote more than one business successfully. Step back a minute and ask yourself what you like doing. Focus on your passion.

Through the guidance of my very wise friend and mentor, and some really supportive friends, I have finally decided to own the role of social media consultant and inbound marketing specialist — hence, the birth of Visibly Media LLC!

Tune in tomorrow for the 2nd article in this series: “Do Your Homework”.

Be strategic. Be visible. Be found.