A guide is invested in helping another person achieve his or her goals, not their own.
The COVID-19 pandemic changed many of our human behaviors that were likely on the road toward those changes but ushered them in more quickly. Only the future will tell if those changes were beneficial or dangerous.
Clients sometimes ask me to solve issues that aren’t in my wheelhouse. I’ve learned there may be a couple of reasons (at least) for this, including not being comfortable with technology.
Hire out your weaknesses. Every business owner has an evil side to their business that has to be done but they don’t want to do. What's the evil side to your business?