In a word, no! The decision is completely up to you. However, it’s best to not put all your eggs into one basket, as the saying goes. If you depend on just social media to advertise/market your business and then decide to attend a networking event, you won’t get much business if you don’t even have a business card. Even if it’s just industry tips, make sure the prospect walks away with some kind of “leave behind” marketing piece. Also, to assume everyone is using the internet similar to the way you do may not be a wise assumption.

QR codes, for the most part, saved the printing industry from extinction (for now) by giving us a reason to scan an image. We recommend our clients create a QR code for an actionable landing page — a page with either a short lead capture form or an offer. Lead your customer(s) to his/her next steps — QR codes are a great use for this! We can offer a suggestion or two as to the mobile app you’ll need to scan these codes with your phone’s camera; contact us for a sit-down appointment.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!