It depends on your project! If you have a business card, which is usually sized 3.5″ x 2″, you won’t have room for more than just one image, while a large tabloid-size ad for your newspaper may allow several images, similar to real estate ads. The same can be said for text. “Less is more” is still critically important!

As you design your marketing piece, ask yourself these questions:

  1. For whom am I creating this marketing piece? (i.e., business card, door hanger, flier, etc.)
  2. What do I want someone to do? (i.e., call, email, follow a link to a webpage or form, etc.
  3. What are three or five (3 – 5) key pieces of information do I want people to read? (i.e., who, what, when, where, why, how)
  4. What is the result I am expecting? (review point #2)

They key is in both balance and knowing your audience.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!