As a business owner, you want as much visibility as possible. You could take out paid advertising both online and offline, but it may not get in front of your target market. Moreover, with online ads, you have to depend on someone clicking on the advertisement link. Organic search results are better for being found, and blogging is a strategic way to gain visibility and getting found.
The 3 top reasons you should write a blog:
Strategic. You may have similar expertise, offerings, and experiences as your competition. The key word is, similar. Not everything about your business is a carbon-copy to your competitor’s. Writing articles about your business, product or service, and views on trends allows viewers to see YOU as the expert. Include some free how-to white papers for download. Consider writing a monthly subscription newsletter about industry trends and business know-how. Be sure to include a call-to-action on all blog articles. Post article links using the social media platforms your target market and clients are using.
Visible. Google is the #1 search engine in the world. Blogging on a regular basis provides fresh content for spiders and bots to index this content to Google, increasing both your visibility and findability. Blogging is also about consistency and timing; make sure you publish each article at the same time on the same day(s) each week. For extra visibility, consider adding your blog to a service such as NetworkedBlogs. Using social media platforms such as LinkedIn and Facebook will help create a culture around your business while increasing visibility. Invite past and current clients to subscribe to your articles.
Be Found. As your articles are indexed to Google’s search engine, you will gain new eyeballs. As you build your knowledge database (a.k.a., your blog articles), you will gain new subscribers and followers. Your past and current clients will be updated on your knowledge, offerings, and expertise. As you post your articles and interact with people on social media, more will become aware of who you are and what your business is all about. The more places online you can be found, the more likely you will be found by people looking for your offerings.
Be strategic. Be visible. Be found.