As a business owner, you want as much visibility as possible. You could take out paid advertising both online and offline, but it may not get in front of your target market. Moreover, with online ads, you have to depend on someone clicking on the advertisement link. Organic search results are better for being found, and blogging is a strategic way to gain visibility and getting found.

quill and ink bottleThe 3 top reasons you should write a blog:

  • Strategic. You may have similar expertise, offerings, and experiences as your competition. The key word is, similar. Not everything about your business is a carbon-copy to your competitor’s. Writing articles about your business, product or service, and views on trends allows viewers to see YOU as the expert. Include some free how-to white papers for download. Consider writing a monthly subscription newsletter about industry trends and business know-how. Be sure to include a call-to-action on all blog articles. Post article links using the social media platforms your target market and clients are using.
  • Visible. Google is the #1 search engine in the world. Blogging on a regular basis provides fresh content for spiders and bots to index this content to Google, increasing both your visibility and findability. Blogging is also about consistency and timing; make sure you publish each article at the same time on the same day(s) each week. For extra visibility, consider adding your blog to a service such as NetworkedBlogs. Using social media platforms such as LinkedIn and Facebook will help create a culture around your business while increasing visibility. Invite past and current clients to subscribe to your articles.
  • Be Found. As your articles are indexed to Google’s search engine, you will gain new eyeballs. As you build your knowledge database (a.k.a., your blog articles), you will gain new subscribers and followers. Your past and current clients will be updated on your knowledge, offerings, and expertise. As you post your articles and interact with people on social media, more will become aware of who you are and what your business is all about. The more places online you can be found, the more likely you will be found by people looking for your offerings.
  • Be strategic. Be visible. Be found.

    Written by Lisa Raymond

    Lisa Raymond

    Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!