Branding your business, in print or online, does not start and stop with your logo.
Ask yourself this question: would you rather have a post that could be seen by several or several thousand, or a post that strategically targets people looking for the type of product or service you offer?
Have you noticed customer service seems to be losing its sex appeal? I have. I don't mean everyone should dress like the ladies from "The Tilted Kilt". Instead, businesses should focus on what made and keeps them successful: 1) a great product or service, and 2) sexy customer service.
Deciding on a marketing plan for your business, whether or not to market your business in either Facebook or LinkedIn, and the right mix of disciplines to use is a combination of personal preference, trial-and-error, and industry statistics.
Back in 2013 I read a story about a local business coming under fire from actions and words captured on camera for a reality TV show. While it is true [...]