Using Engagement To Measure Your Content
Engagement is an action someone takes with our content. Engagement is a measurement of how effective and understandable our content is to our audience.
Blog For Your Readers, Not Yourself
How many seminars have you attended where you didn’t learn any additional skills to apply? Were you left thinking, “Why should I care?” Write for your readers, not for yourself.
How Casual Should Article Writing Be?
As a marketer and writer myself, I coach my clients to be conversational with their writing to make it easier for their audience to read, digest, remember.
Blogging Strategy: Consistent Frequency
Business owners sometimes struggle with their blogging strategy, specifically with frequency and quality of their posts. I teach my clients to go for consistent frequency.
Cankers, Caterpillars, and Malt-worms: 3 Shakespearean Insults | Dictionary.com Blog
Great insults pepper the comedies and tragedies of William Shakespeare. (Though the Bard of Avon is known for his terms of endearments as well.) From A Midsummer Night’s Dream to [...]