It depends on your project! If you’re creating a black/white newspaper ad or printing for, say, Staples or FedEx-Kinkos, 150 dpi (dots per inch) will work fine. If you’re creating a four-color (CMYK) ad for a newspaper or magazine or sending your project to a professional print shop, your resolution should be set to 300 dpi. Let’s say you’re creating a very large vacancy graphic for your storefront; you may be able to use 72 – 96 dpi.

Before you start any design project, it’s best to interview several print shops in the area to make sure they can do the work you need. Once you decide on the printer, ask them what file format and resolution they need. The staff will be happy to help you get the answers you need.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!