It depends on your project! If you have a business card, which is usually sized 3.5″ x 2″, you won’t have room for more than just one image, while a large tabloid-size ad for your newspaper may allow several images, similar to real estate ads. The same can be said for text. “Less is more” is still critically important!

As you design your marketing piece, ask yourself these questions:

  1. For whom am I creating this marketing piece? (i.e., business card, door hanger, flier, etc.)
  2. What do I want someone to do? (i.e., call, email, follow a link to a webpage or form, etc.
  3. What are three or five (3 – 5) key pieces of information do I want people to read? (i.e., who, what, when, where, why, how)
  4. What is the result I am expecting? (review point #2)

They key is in both balance and knowing your audience.