Own Your Own Business: Strategize and Measure
Without strategic planning, any marketing effort will be watered down to a "spray-and-pray" disability that will hinder growth. Along with that, if you don't measure your marketing efforts, you won't know if you are achieving your goals or falling short.
Facebook Pages: Schedule Your Posts Here!
Businesses using only Facebook that aren't using a social media scheduling tool like Hootsuite can take advantage of creating a more timely article post/update.
Own Your Business: Do Your Homework
While businesses should stay flexible enough to adjust to trends or offer a special, creating a marketing strategy should never be a reactive response to competition.
Own Your Business: Own Who You Are
Clearly define yourself. Make sure your network clearly understands what you represent so they can properly refer the right prospects your way.
Facebook: Sharing Is Caring!
The best way to get your content to get read and go viral is through share links.
Snapchat And The Culture & Lifestyle Brands
With the introduction of Stories, I believe Snapchat is in a good position to allow both lifestyle and culture brands to reach their audience. Their challenge in 2014: to ensure push and outbound marketing doesn't take it over.
