Karen Hollenbach, a member of our LinkedIn Experts community on GooglePlus, shared this recent discovery with our group very early this morning. You can now share your Company page on LinkedIn, Twitter, Facebook, and GooglePlus. Ready to see how this works?
When you go to your LinkedIn Company page, you will see a blue Edit button to the right. Next to this is a curvy arrow. When you hover over the arrow, you should see these options:
If you select LinkedIn, you have the option to share to your personal feed as an update. You can also share to groups, and make the update either public or private:
If you choose Twitter, you can share to the Twitter profile you are currently signed in to (very important to remember this!):
If you choose Facebook, you can share to your personal Profile Timeline as an update, to a friend’s page, your Company page Timeline, etc.:
Finally, if you choose GooglePlus, you can share your Page to your personal Profile as an update, to your Circles, communities or to groups you are a member of:
So far these are the social media platforms LinkedIn is encouraging us to use to share our Company page. My recommendation is to share your LinkedIn Company page to your networks at least 10% of the 80/20 rule to start with. Measure these posts for click-throughs, sharing and visibility. Post your success stories here! If you see different social media platforms to share from than I’ve posted here, please share with us!
Be strategic. Be visible. Be found.