First post in a series of three.
Since reading Andy Foote’s breaking news July 2nd about a LinkedIn connection’s new ability to unsubscribe from a post in the Notifications panel (thanks much, Andy!), I decided to do what I do best: research, read the concerns, and brainstorm for a solution or two. I wanted to read what the challenges were and what possible solutions were being offered.
The one mistake LinkedIn may have made with this new publishing platform (a.k.a. LIPP) was to automatically subscribe all 1st connections to each other’s posts. Not a bad idea; that means I won’t miss reading your posts, which were important enough to you to write about. I do see the point of others in that it fills up their notifications’ box, thus becoming a daily annoyance to avoid. Many people have more than 1,000 connections, so if even 1% is writing on the LIPP daily, that’s 10 people out of 1,000. Given the amount of complaints I’ve read in the past couple of days, the number for some is obviously higher.
Additionally, LinkedIn aggregates the posts into categories and broadcasts through LinkedIn Pulse. This allows each post to have a broader reach, as well as allowing viewers to choose to read the posts.
As one of the 25,000 beta-testers chosen to play with platform, I take some responsibility for not bringing this potential issue to LinkedIn’s attention. I found the notifications to be a positive aspect, and didn’t take into account that there would be some writers posting daily.
SOLUTION: give 1st connections the option to SUBSCRIBE rather than unsubscribe. LinkedIn could build in a timeframe with it. For example, I will see 3 posts from “x” first connection before I choose whether or not to subscribe. Then, if I haven’t subscribed to this person’s posts, I won’t see any more until I find a post from him/her and choose to SUBSCRIBE.
If you have any thoughts or suggestions, please post here or on my summary post. NOTE: I fully understand this is a major problem for many people, so please keep comments to a professional manner.
Be strategic. Be visible. Be found.