Own Your Business: Do Your Homework
While businesses should stay flexible enough to adjust to trends or offer a special, creating a marketing strategy should never be a reactive response to competition.
Own Your Business: Own Who You Are
Clearly define yourself. Make sure your network clearly understands what you represent so they can properly refer the right prospects your way.
Facebook: Sharing Is Caring!
The best way to get your content to get read and go viral is through share links.
Snapchat And The Culture & Lifestyle Brands
With the introduction of Stories, I believe Snapchat is in a good position to allow both lifestyle and culture brands to reach their audience. Their challenge in 2014: to ensure push and outbound marketing doesn't take it over.
LinkedIn Etiquette 101: Personalize It!
It's this templated text I'm talking about; there's nothing personal to it. Joining social media platforms is almost like asking for a membership to an exclusive club. Think about it.