Professional printing has always used a four-color, or CMYK, format. CMYK breaks down like this: C=cyan, M=magenta, Y=yellow, K=key color for contrast (typically black values). Having said this, there are some online printshops using the three-color, or screen/web/RGB format. RGB breaks down as: R=red, G=green, B=blue. Check with the printshop to find out what color values they prefer you to set up.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!