Web Development-StrategyI recently read an article outlining five (5) reasons why visitors leave your website. Although I agreed with the author, there are two more reasons why this occurs. First, let’s take a quick look at the difference between exit and bounce rates.

An exit rate is the number of visitors leaving a specific web page after arriving, whether viewed or quickly scanned/read. It’s not a single-page view where you go to a web page and leave. On the other hand, a bounce rate is the number of visitors leaving your website or page after coming to a specific web page, again, whether viewed or quickly scanned/read. It is normally a single-page view.

Now, the article I read discussed these five reasons why visitors leave your website:

  1. too many ads – is your website an ad magnet for affiliate marketing, and should it be?
  2. registration required to view content – sign up first, then read? Really.
  3. unremarkable or uninspiring content – be straightforward and to the point.
  4. slow load time – speed it up!
  5. empty coupon field – the invisible sale.

Here are two more reasons visitors are leaving your website:

  1. Broken links. If you don’t remember the last time you checked your website page and image links, make it a point to do so. This can make your snazzy website look unprofessional and cause visitors to not only leave, but not come back.
  2. Too much self-promotion. As a marketing professional, I understand you have to put a CTA (call-to-action) on your posts, but there is such a thing as “over-kill”. Your posts shouldn’t be a constant barrage of “buymystuff.com”. Balance your CTAs in articles and social media posts with content that educates and informs your viewers. Think “trusted resource”.

One last tip: Check your spelling and grammar. Nothing is more infuriating than reading through an article that has mistakes in punctuation, grammar and spelling. Hire a proofreader/editor and make sure they use more than just MS Word’s spell-checker.

Be strategic. Be visible. Be found.

Written by Lisa Raymond

Lisa Raymond

Lisa Raymond is the owner of Visibly Media LLC, a marketing company specializing in social media and inbound marketing strategies. She has 20+ years background in print and website graphic design. Lisa is a member of the Social Media Marketing Society, AmSpirit Business Connections, and Toastmasters International. Lisa is a fanatic about sharing new ideas & tips about social media to business owners and has given presentations at both The Hive @ Central in Phoenix and THINKspot! in Mesa, as well as presented about social media to Toastmasters District 3. Lisa has been married to the love of her life, Michael, for over 25 years; she is a mom of 4 (two still at home, one a proud Marine!), and is a proud grandma of a beautiful granddaughter and grandson! Lisa is THE QUEEN in her realm of organized chaos!