Tag Archives: LinkedIn 101

LinkedIn: Sharing Your Company Page On Social Media

Karen Hollenbach, a member of our LinkedIn Experts community on GooglePlus, shared this recent discovery with our group very early this morning. You can now share your Company page on LinkedIn, Twitter, Facebook, and GooglePlus. Ready to see how this works?

When you go to your LinkedIn Company page, you will see a blue Edit button to the right. Next to this is a curvy arrow. When you hover over the arrow, you should see these options:
LinkedIn Company Page: sharing to social media channels

If you select LinkedIn, you have the option to share to your personal feed as an update. You can also share to groups, and make the update either public or private:
LinkedIn Company Page: Sharing to LinkedIn profile updates

If you choose Twitter, you can share to the Twitter profile you are currently signed in to (very important to remember this!):
LinkedIn Company Page: sharing page to Twitter page

If you choose Facebook, you can share to your personal Profile Timeline as an update, to a friend’s page, your Company page Timeline, etc.:
LinkedIn Company Page: Sharing to Facebook as update

Finally, if you choose GooglePlus, you can share your Page to your personal Profile as an update, to your Circles, communities or to groups you are a member of:
LinkedIn Company Page: Sharing to GooglePlus profile

So far these are the social media platforms LinkedIn is encouraging us to use to share our Company page. My recommendation is to share your LinkedIn Company page to your networks at least 10% of the 80/20 rule to start with. Measure these posts for click-throughs, sharing and visibility. Post your success stories here! If you see different social media platforms to share from than I’ve posted here, please share with us!

Be strategic. Be visible. Be found.

Who Are You Connecting To?

Connecting To Everyone On LinkedIn?I enjoy meeting people face-to-face and networking “the old-fashioned way”. You can only do so much online! During networking I usually ask them if they are on LinkedIn and to whom they are connected — fishing to see who we both might know. To my surprise, not only do I get an enthusiastic nod, I usually get either a verbal invitation to connect with them or find a standard invitation in my inbox.

Though I am flattered by the invitation, I have to ask (and sometimes out loud!), “Why does this person want to connect with me?” I am particularly curious if I just met you in person or online!

Last month I met a wonderful insurance specialist in person, for the first time, with whom I had begun a phone conversation with in November 2013. He told me I should connect with everyone in LinkedIn I meet in real life. “Everyone?” I asked in disbelief. “Everyone,” he assured me, saying, “you never know when you will need each other, and it helps build your contact list.”

True, to a point. So, following my natural curiosity to its core, I pointed to his computer screen and asked about a particular connection. He admitted he didn’t really know the person and probably would not do business with him. I asked him how he became connected to this person, and he said, “I don’t know.” This realization floored me.

My 6 LinkedIn Connection Tips for you:

  1. Know them first. Please don’t lie about how you know someone. Even if you say you are “a friend” when sending an invitation, argue back, “How well do I really know him/her?” Meet again for coffee or lunch. View their LinkedIn profile online. Be more strategic than “spray and pray”, please, and above all, NO SPAMMING!
  2. Let your personality shine! Be yourself – I dare you! That doesn’t mean using swear words or unprofessional photos. Write as you would talk to them in person. Try putting a small mirror next to your monitor while you write.
  3. Ask for an intro. Use real-life as an example. Most people would not walk right up to someone they didn’t know and strike up conversation; it would feel a tad awkward. With LinkedIn, you can look through their Contacts to find people you both know. Ask one of these people (that you really know!) to introduce you and tell them why. You will be surprised how many will actually follow through!
  4. Give them time. People are on LinkedIn, yes, but probably not right at the same time you are, and, if you are not like me, probably not as often! If you have sent an invitation (or were introduced via email, in person, or phone), mark down the date this happened. The last thing you want to do is re-send your invitation too soon and look desperate or over-eager.
  5. Send a thank-you note. Once your connection invitation has been accepted, send a thank-you note and what you are looking forward to seeing or sharing in this new relationship. Don’t be surprised if your new connection beats you to it! And yes, if you know their mailing address you can send an actual thank-you card with a personalized message instead of an InMail.
  6. Don’t put them on an email list! Yes, you can have my business card. I may accept your LinkedIn connection request. That does NOT mean you can put me on your email list! That is the fastest way to become ostracized in this network.

What’s your burning question about LinkedIn? Ask me here!

Be strategic. Be visible. Be found!


LinkedIn Etiquette 101: Personalize It!

social media icons

LinkedIn invitation screensConnecting with people through social media is a great way to continue your inbound marketing efforts and strengthen relationships. This past year I have received many invitations to connect on LinkedIn. Some are friends, while others are 2nd connections through people I mutually know. It’s great to network, to get to know more people, and extend your professional reach.

I noted only a handful of these invitations were personalized. Approximately 90% of these invitations were “generic” or “templated”. This means while folks are looking to connect with me, they are simply clicking the “Connect” button, selecting a radio button to indicate how they know me, and using the text provided in the invitation. Refer to the screenshots on the right.

It’s this templated text I’m talking about; there’s nothing personal to it. Joining social media platforms is almost like asking for a membership to an exclusive club. If you truly want to connect with people, personalize your invitation. Think about it. Do you really want to deepen a new relationship by using canned text?

How deep of an impact would it make to you if the invitation you received included one or two personalized tidbits? This note could include how you met (i.e., face-to-face networking, etc.), a chat you both participate in (i.e., #linkedinchat, #smmanners, #tweetdiner, etc.) or a commonality you found in their public profile.

Make a bigger impact and ASK for permission to connect. This can be similar to a face-to-face networking situation. Would you take a business card from someone you just met at a networking event if you did not ask for it? You shouldn’t — you haven’t yet figured out if this relationship is viable, let alone deepen it. Yet this scenario is played out every hour of every day on social media.

Personalizing your invitation is the first step. Asking permission to connect is the second step. Here is a sample of what I might send:

“Hi, [friend’s name], it was great meeting you at [networking event] on [date]. I’d really like to learn more about the type of work you do and see how I can help you. With your permission, I’d like to connect with you on LinkedIn.”

If you received this type of invitation, would you take the time to read through it? Would this type of invitation speed your desire to accept the connection? When you personalize your invitation and ask for permission to connect, you show a professional courtesy and respect that will come back to you tenfold. Learn other ways to send a LinkedIn invitation to connect by reading this article.

Be strategic. Be visible. Be found.

Now it’s your turn! What’s your favorite personalized message you send out?

Cheers, Lisa