Why Your Hashtag “Strategy” Stinks and How To Fix It
Your hashtag "strategy" stinks! Know why? You don't have a real strategy. You don't know what goals/results you're trying to achieve, what expectations you have for the campaign and/or the [...]
LinkedIn: Should You Connect To Anyone With A Pulse?
When I work with clients, I teach them to follow LinkedIn's advice and connect to those they know.
Lessons Learned From Traditional Book Publishing
Authors marketing themselves has taken a turn I didn't see coming. How many of you thought that, as an author, if you were published "traditionally", 1) you made it, and 2) they handle all your marketing and PR?
7 Tips To Pump Up Your LinkedIn Profile
Your LinkedIn profile has to truly stand apart from the competition in order to gain that visual edge you need for either a project or job.
Social Media: Mind Your Manners!
Back in 2013 I read a story about a local business coming under fire from actions and words captured on camera for a reality TV show. While it is true [...]