Inbound Marketing

Inbound Marketing CycleInbound marketing is the ability to attract visitors to your website and convert them to customers. This process involves knowing several things:

  • Your target markets (a.k.a. buyer personas);
  • Your sales process for each market/persona;
  • Your sales cycle/funnel;
  • Your market’s/persona’s buying cycle;
  • The pain point of each market/persona;
  • Creating remarkable content;
  • Sharing yours and others’ content via social media channels;
  • Capturing prospect’s contact information for drip marketing;
  • Understanding what’s important to each market/persona;

Your inbound marketing strategy should complement your current marketing strategy and provide a clear path for your second sales team: your website, content, email, and social media channels. As a certified inbound marketer, I’ll work with your sales and marketing teams to develop an inbound strategy that connects with your target markets/buyer personas, creates a community for your brand, and encourages spiders and bots to come looking for your content regularly.

Ready to get started? Send a quick note below or call me at 602-423-2106 with your questions or to schedule a complimentary one-hour meeting.

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