Category Archives: Facebook

Facebook: Create A Live Video From Your Browser

It’s no secret Facebook fans enjoy live video, but, for some, using their smartphones and Facebook Live could be a bit intimidating. Facebook is now allowing users to create a live video from their browser! This is something relatively new, and, in my opinion, long needed. I expect this to be a game-changer for Facebook marketers; given a choice, going live using either your mobile device or computer browser can create and support an effective marketing campaign.

I created a Facebook Live test to see where the links go, and, to see how easy this would be for the average user. For this test, I used Google Chrome (my favorite browser) with my Windows 8 laptop. I am pleased to report I was able to start recording in less than 60 seconds! For my Apple fans, I’ve asked a friend to help me test in his browser of choice, again, to see how easy this is for Apple users.

  1. Click the three dots to see the options up by your Status Update/Create A Post.

    Visibly Media | Facebook Live | click three dots
    TIP: You may only see these three dots if you’ve not done a live video yet; once you have, the Live Video option will be available as a Status Update.

  2. Visibly Media | Facebook Live | from Chrome browser

  3. Check the option to either be Public or Private. The Public option appears to be the default. This could affect who sees your video post.
  4. Click the Live Video option (left column, 3rd option down).
  5. Click blue button in the bottom right-hand screen marked Next.
  6. You’ll see a preview screen before you go live. Once you click the blue Go Live button in the bottom right-hand corner, you’re all set and going live!
  7. Visibly Media | Facebook Live | go live video broadcast

  8. When you’re done recording, click the blue Done button in the bottom right-hand corner. You’ll see a black screen next, indicating your broadcast has ended. The video will then be saved and available on your Timeline.

Visibly Media | Facebook Live | live video broadcast ended

That’s it! Pretty easy, right? Three questions remain for me to answer:

  1. How easy is this going to be for Apple users, and what are the steps?
  2. Can this video be saved to my business Page timeline instead of my personal side? This may not be necessary, as I can share my new video from my personal timeline to my Page timeline.
  3. Will Facebook allow a reverse camera angle at some point? This goes to those marketers, like me, who like using live screen demonstrations.

My next test will be tomorrow, from my tablet. Stay tuned!

Be strategic. Be visible. Be found.

Hashtags: #marketing #smm #Facebookmarketing #smallbusiness #strategy #visiblymedia


Facebook: Why Can’t I Share A Post To My Page?

Finding Facebook, Visibly MediaThe answer is: you CAN share a post to your page! A friend in my AmSpirit Business Connections networking group asked me about this; I also stumbled across this question as a rather frustrated post in the Facebook community section. I found out what was happening with the posts, and am sharing here to help someone else be less frustrated.

As most of you know, if you created a Facebook page, you are automatically the admin (it’s always a good idea to have a backup admin!). You can assign different Page roles to those who need different levels of access, but as the business owner, you should retain the admin (highest level possible). Depending on your Page’s settings, anyone who Likes your Page can post directly. The problem most folks are having is, the posts aren’t showing up (hence my friend’s question).

I started my investigation by sharing one of the posts from my personal profile to my Page. Below is a screen capture of a check-in I did to my AmSpirit Business Connections networking group.

Facebook, sharing page visitor posts1, Visibly Media

In order to share this post to my Page:

  1. Click the Share link under the image.
  2. Click the next Share link you see, should one appear. If it does appear, it should have three dots to the right.
  3. Make sure the first pull-down menu says Share On A Page You Manage. If it doesn’t, click on the arrow and select this option.
  4. Next, make sure the second pull-down menu directly below displays your Page (especially if you manage more than one). If it doesn’t, click the pull- down arrow and select the correct page.
  5. Change the third pull-down menu to the right so you are Posting As yourself. The default option is your Page.
  6. Add a little note to make it fun!
  7. When you’re done, click the blue Post button, and it’s good to go!

Facebook, sharing posts to page, change settings, Visibly Media LLC

Now, if you go check your Page, you may not see the post you just shared. It’s there, trust me – it’s in a different place, and I’ll show you in two more steps. Trust me! (Click the image to make it bigger.)

Facebook, sharing personal profile post to page3, Visibly Media LLC

  1. On your Page, look at the navigation to the left under your logo/page name. Click the link that reads Posts.
  2. Under your Page banner to the right, you should see a block that reads Visitor Posts. This is where your post ended up instead of the News Feed.

In short, Facebook has once again managed to confuse many users and moved our Page’s Posts to a new spot on the page. I agree with most: just show the posts in the Page Feed! Sadly, not going to happen. The reason the Page Posts was created was out of response to Page admins complaining about their Page feed getting bogged down with posts. Nice problem to have for those looking for interaction, but the complaints continued, and this was Facebook’s solution.

Please let me know if you found this article helpful. If you have other questions regarding Facebook or other social media, please download my checklist or drop me a note – you may get featured on my blog!

(A big THANK-YOU to my friend, Amy Geils of The Streamlined Office, for her awesome Facebook question!)

Be strategic. Be visible. Be found.

Facebook Updates Notes, Plays Follow-The-Leader

FacebookIs Facebook playing “follow-the-leader” again? You decide. On October 4th, Small Business Trends reported that Facebook had finally — finally updated its Notes platform. Originally created back in 2009, the idea was to give businesses yet another reason to stay within its channel as the one-stop marketing tool. The platform then ignored this tool from 2010 until now.

Notes for Pages is different from Notes for personal profiles in both appearance and functionality. Pages will have basic editing options available, including the ability to upload a photo and create tags for targeted marketing. Publishing articles, however, has not changed. When you create the post and click the blue Publish button, the article posts at that point in time — there is no way to schedule the post to appear in your feed at a specific date or time.

Sounds a lot like LinkedIn’s Publishing Platform (a.k.a. L.I.P.P. — c’mon, LinkedIn!), doesn’t it? Facebook may have started this race, but with its simply yet rich built-in CRM and targeted business audience, LinkedIn captured both short and long-form writing. Curiosity asks two questions:

  1. Why is Facebook playing follow-the-leader?
  2. What can Facebook users hope to gain using this revised platform?

The answer to the first question is fairly obvious: recapturing marketshare. Facebook created Notes to compete with blogging platforms such as WordPress, Typepad, Blogger and the new Medium. Mark Zuckerberg saw how powerful these platforms were in regards to Google’s search capabilities, and, like other channels, wants people to stay on their site longer, so engineers delivered a basic product. As LinkedIn led the charge of keeping B2B owners on their channel longer, Facebook knew it would eventually have to update their tool or risk losing more business owners to the more professional channel. It remains to be seen whether or not business owners and brands will come to see Facebook as a strong contender for this arena. Also, will Facebook require more “pay to play” now that Notes has had its facelift? Stay tuned.

The second question truly depends on both the business and marketing strategy of the business. If your target market is using Facebook, then writing to solve their pain points and educating prospects about your products and services makes sense. This tool can definitely be used to increase reach and authority, but not all articles should be about sales. Keep in mind your Page followers will receive a notification each time you create a post. That doesn’t mean you should post three or four times a day! Instead, make your articles remarkable and deliberate in nature. It’s also not clear yet whether Google’s search algorithm will give less visibility from search results if you post the same article to both your blog and Facebook Notes. Think through your strategy; give your followers access to content they won’t find anywhere else. Quality eats frequency any day!

Is “Follow-The-Leader” Working?

Facebook had a great idea when engineers first created the Notes platform, but they let it die on the vine because they had no idea what people would use it for or how, and no strategy behind its implementation. They’ve also followed Pinterest by creating a purchasing arena to allow visitors to purchase an item directly from a Facebook Page, thus keeping folks in their channel a bit longer. In 2013 Facebook finally adopted the use of hashtags, but only after Twitter showed how this tool can be used for marketing. Is Facebook still relevant and edgy, or is “follow-the-leader” the only process they can improve upon? Time will tell, and the clock is ticking.

I’d like to know whether using Facebook Notes has brought you more success than other blogging platforms. Please share your comments below.

Be strategic. Be visible. Be found.

Facebook Updates: Friend Limit? Choose How I Like Your Status?

Two Facebook updates I recently came across took me a bit by surprise — shouldn’t have though! The first Facebook update about the Friends limit isn’t really new; rather, a reminder of what is already existing. I actually ran into this situation this week! As I accepted a Friend request, I saw this screenshot below:

Facebook friend limit 5000

Since I hadn’t seen or read about this before, I did some research and found the 5K Friend limit has been in place a very long time. There were some rumors a couple of years ago about Facebook possibly relaxing this limit, but alas — just rumors, the limit is still in place! It’s both amazing and insane to think you might need more than 5,000 friends! If you are a business owner, are any of these friends people you have done or are doing business with? If so, suggest they Like your Page instead. You can also Follow people without sending a Friend request. Two thoughts to this: 1) their settings have to be set to allow everyone to follow, and 2) you are automatically following anyone you are a Friend of. Lastly, you could start trimming your friends down to those you truly keep contact with as friends, but this might be easier to say than do.

The next Facebook update is about how you Like a Status Update. This is a fairly recent change. You see a post in your News Feed and decide to Like it.

Facebook Like or Comment as self or Page

To the right of the Like/Comment/Share links you will see your avatar image. If you click the image, you should see a choice of either Liking, etc., as yourself or a Page you manage! Before, we had to change to our Page, then go back to the post. Much simpler now!

What Facebook changes have you seen recently? Post them here, including challenges in these changes, and let’s start the conversation!

Be strategic. Be visible. Be found.Be strategic. Be visible. Be found.


Facebook Pages: Schedule Your Posts Here!

In November 2013, Facebook made a significant change to the way Pages can post status updates. These posts can now be scheduled to appear later, just like social media tool Hootsuite.

Here’s how it works:

  1. The Page Admin/Manager creates a status update from a recent blog article.
  2. Add an image or two.
  3. Include a short code link. I recommend using either ow.ly or goo.gl shorteners.
  4. Click the clock icon to the bottom-left side of the status update box.
  5. Facebook Fan Page: schedule status updates or posts, start here

  6. Schedule the day and time you want this post to appear on your Page’s Timeline.
  7. Facebook Fan Page: schedule status updates or posts, next steps

  8. Click the “Schedule” button.
  9. The next window lets you know your post has been scheduled. You have a choice of clicking either the Hootsuite button, View Activity Log button, or Close button. You can also click the left-side text link “Schedule another post”.
  10. Facebook Fan Page: schedule confirmed dialog box

  11. Click “View Activity Log” to edit the scheduled day/time of a post.

Facebook Fan Page: View Activity Log

The benefit.

Businesses using only Facebook that aren’t using a social media scheduling tool like Hootsuite can take advantage of creating a more timely article post/update. This introduces a Page admin/manager to the idea of scheduling, particularly if they are new in the position. Also, Page admins/managers can write a “flash sale” post not planned with an editorial calendar and choose to either post the update immediately or schedule out to occur with an offer planned at the local level, providing a more strategic engagement with their audience.

The takeaway:

Measure this engagement to see if it works for your business. You may find it will be easier to invest in a tool like Hootsuite so post scheduling can be done from either your computer or mobile device. Experiment scheduling at different times during the day and measure to find out the most optimum time to use. Make sure to include a hashtag to follow the progress and conversations (or complaints) about the post.

Be strategic. Be visible. Be found.