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Facebook: Create A Live Video From Your Browser

It’s no secret Facebook fans enjoy live video, but, for some, using their smartphones and Facebook Live could be a bit intimidating. Facebook is now allowing users to create a live video from their browser! This is something relatively new, and, in my opinion, long needed. I expect this to be a game-changer for Facebook marketers; given a choice, going live using either your mobile device or computer browser can create and support an effective marketing campaign.

I created a Facebook Live test to see where the links go, and, to see how easy this would be for the average user. For this test, I used Google Chrome (my favorite browser) with my Windows 8 laptop. I am pleased to report I was able to start recording in less than 60 seconds! For my Apple fans, I’ve asked a friend to help me test in his browser of choice, again, to see how easy this is for Apple users.

  1. Click the three dots to see the options up by your Status Update/Create A Post.

    Visibly Media | Facebook Live | click three dots
    TIP: You may only see these three dots if you’ve not done a live video yet; once you have, the Live Video option will be available as a Status Update.

  2. Visibly Media | Facebook Live | from Chrome browser

  3. Check the option to either be Public or Private. The Public option appears to be the default. This could affect who sees your video post.
  4. Click the Live Video option (left column, 3rd option down).
  5. Click blue button in the bottom right-hand screen marked Next.
  6. You’ll see a preview screen before you go live. Once you click the blue Go Live button in the bottom right-hand corner, you’re all set and going live!
  7. Visibly Media | Facebook Live | go live video broadcast

  8. When you’re done recording, click the blue Done button in the bottom right-hand corner. You’ll see a black screen next, indicating your broadcast has ended. The video will then be saved and available on your Timeline.

Visibly Media | Facebook Live | live video broadcast ended

That’s it! Pretty easy, right? Three questions remain for me to answer:

  1. How easy is this going to be for Apple users, and what are the steps?
  2. Can this video be saved to my business Page timeline instead of my personal side? This may not be necessary, as I can share my new video from my personal timeline to my Page timeline.
  3. Will Facebook allow a reverse camera angle at some point? This goes to those marketers, like me, who like using live screen demonstrations.

My next test will be tomorrow, from my tablet. Stay tuned!

Be strategic. Be visible. Be found.

Hashtags: #marketing #smm #Facebookmarketing #smallbusiness #strategy #visiblymedia


Your Marketing Needs Your Support!

Visibly Media Marketing | Tucson Festival of Books | chicken sandwichesSupporting your own marketing is a demonstation of believing what you’re selling. Business owners: did you know your marketing needs your support? Not just those of your staff, contractors, or suppliers, but also your own? Yet, all too often, business owners find themselves limited on time and make choices about their marketing they may come to regret. Let me give you an example:

This past weekend I attended the Tucson Festival Of Books with my author, Keith Mueller, to meet fans and sell his new book, “Journey To The Black City”. We were handed a hot pink flier from one of the food purveyors; on it was a short menu of choices and prices for food and drinks, and a short paragraph at the top written for those stuck in their booths: send a text to their number (on the flier) with your order and booth number, and they would bring it to you.

What a great idea! We could stay in our booth and talk with new fans, sell his book, and still get food and water! I put this new concept to the test around 11:15 Saturday and ordered 2 bottles of water. I received a reply straightaway, confirming and indicating someone would deliver right away. So far, so good.

Unfortunately, this is where the good news stops. Keith and I waited almost 3 hours, then gave up on the idea someone was coming by. We had actually left the booth, one at a time, picked up lunch and drinks, and came back during this time. Ultimately we decided if this person did finally show up, we would politely decline the order.

What are the takeaways here?

  1. Support your effort(s). Whether it be in print, blog, video or social media, your business should support your efforts, period. In this case, the food purveyor should have hired more help to meet a potentially critical demand, and clearly failed to do so. I don’t know if anyone else tried to order anything from this tent, but, if they did, hopefully they got it in a timely manner.
  2. Get buy-in. Give your employees a copy of your ad or flier and make them aware of what the special is, especially when it’s time-sensitive (both in delivery and over a certain number of days). Make your expectations clear.
  3. Stock up. If you’re offering a tangible good, like a sandwich, make sure you have enough supplies to make enough sandwiches, plus extra for buffer. Additionally, in this case, the business owner should have hired at least 10 temporary workers to run deliveries during the festival.
  4. Roll up your sleeves. If you’re short-handed, dig in and do some of the work yourself. If you’ve run low on supplies, go pick up more. Not only will your employees thank you, your customers will know you really care about the quality and timeliness you advertised.
  5. Own your word. Stand by and deliver what you’ve promised. This is so critical, yet so overlooked, and goes directly to supporting your plan. Protect your business’ – and your own – credibility.
  6. Do a “lessons learned” sit-down with everyone involved. Talk about what worked and what didn’t. Make needed adjustments before trying again.

Business owners may be in the business of risk, but strategic planning can help reduce the amount of risk involved. If this local eaterie can learn from its mistakes and try again in the 2018 Festival, they stand to make more money by capitalizing on both need and demand with a captive audience. That is, of course, assuming the other food purveyors don’t pick up on this idea first.

Be strategic. Be visible. Be found.

Image courtesy of a Fox News article.


Pocket Now Recommending Articles To Read, Save

Pocket, a popular online bookmarking software, is now offering users the ability to read and save articles the company recommends.

Pocket logo-online bookmarking This online bookmarking software gives the viewer the ability to read articles, then save them for future reference. Pocket uses tags, either recommended or created by the individual user, to both save and access articles.

When I clicked on my Pocket bookmarklet to save an article this morning, this is what I saw:
Pocket recommends articles for reading, saving

Three articles recommended to me by Pocket. A bit of research indicated these recommendations may be given based on how I currently use Pocket. The program also displayed a smaller version when I tried to “pocket” another article:
Pocket offers exploration to recommended articles for reading, saving

I can also recommend articles to read on Pocket. These recommendations show up in my Pocket profile and followers’ feeds. Cross-posting to my Twitter and Facebook news feeds? No problem. The program does caution, however, that political articles may display as Recommended, and their filtering system currently can’t filter for views or bias. To manage the articles you see, click the three dots in the upper-left-hand corner. manage article views in Pocket, click three dots

Currently Pocket offers browser extensions for Google Chrome, Safari, Microsoft Edge, and Safari. For those using Mozilla Firefox, the extension is built in to their browser.

Looking for a strategy for blogging ideas or keeping an eye on your competitors? Click here and let us know how we can help you.

Be strategic. Be visible. Be found.

Image courtesy of a Fox News article.


How Casual Should Article Writing Be?

old-fashioned lace with flip-flops

How casual should article writing be?

Casual writing for articles seems to be in these days. As a marketer and writer myself, I coach my clients to be conversational with their writing to make it easier for their audience to read, digest, remember. However, there is a difference between “conversational” and “casual”.

Lately, it seems readers don’t have to look very far to find abused conjunctions, such as starting sentences with the word “and” or “but”. My all-time favorite abused word (very tongue-in-cheek!) is the word “so”. There are also plenty of examples of other conjunctions, such as “aren’t”, “don’t”, “can’t”, and so on. At one point, I read an article from an online news agency that had the word “must’ve”! If I can find this article again, I’ll update my post with a link.

The worst offenders, in my opinion, are the writers who write as they text, or, don’t bother to check their spelling at all! Here is an example of a news article about the horrible stabbing of a USC professor by a student. The article is from Fox News, and yes, with a typo. While grammarians may argue with me on the use of “had” vs. “has”, you can’t argue the misspelling of the 2nd circled word. As of the date of this post, the word “according” has not been corrected.

USC student stabs professor, article typo from Fox News website

5 Tips To Write Better

Just how casual or formal should our writing be? It depends on both your writing style and your audience. If your writing is too formal and your audience is more laid back, you run the risk of the article not being read. If your writing is too casual and you’re trying to attract the upper-crust C-Suite in LinkedIn, that might not work well, either. Your writing must strike a balance between both.

Here are 5 points to think about:

  1. Simple, straightforward. Remember, your article will show up on a mobile device. That means the information should be straight, to the point content that is both snackable and shareable.
  2. Cut the tech-speak. Save the tech-speak for technical documents. If you’re going to use an industry-specific term or phrase, be sure to give a definition or explanation for it. Your audience will thank you.
  3. Be consistent. If you use contractions, keep using them. If you switch from writing longer articles to shorter ones, let your audience know. TIP: Try long-form with short paragraphs and short sentences.
  4. Speak-Write. Write the way you speak for a more natural tone and style. Visualize having a conversation with someone over coffee or a beer. Write like you’re talking to that person.
  5. Ask a friend to read it back to you. Does it sound the way you intended? Is the meaning clear, or clearly missing? Is there any tech-speak you missed?

The more you write, the easier the writing becomes, and you’ll be able to nail down your casual or conversational style more quickly.

Ready for a review of your articles or website? Click here and let us know how we can help you.

Be strategic. Be visible. Be found.

Image courtesy of a Fox News article.


The Inference Of Our Words and Social Media Posts

woman posting to social media from mobile phoneThe inference of our words and social media posts can either push your brand forward, or come back to bite you. A recent co-post by RNC Chairman Reince Priebus and Sharon Day caught the ire of the social media communities, particularly Twitter. At first, the post seemed fairly harmless, but the inference of the language is what led to a Twitter firestorm.

Take a look at this excerpt from a national news outlet via mobile phone: (insert screen capture here, please click to expand):

twitter mobile post by RNC

Twitter mobile post by screen capture, courtesy Fox News article.

One would like to infer that Priebus and Day were not referring to the new president-elect as a new “king”. Unfortunately, what else could possibly be understood from these words?

Words have meaning. We’re taught this as children when it comes to name-calling of others. We’re also taught that “names will never hurt me”. That’s a pretty good visual of conflicting views, don’t you think?

Oh, no? “What does this have to do with business?”, you might ask. More than you think.

What Your Meant vs. What Was Assumed

We all know what the word assume means. In this post, we could assume that both Prieibus and Day meant the birth of the Christian Son of God, Jesus. It also could mean literally what the post says – that the president-elect is a new king in America. Yet, the scope and meaning may have been lost or confused because: 1) it was rolled into a political post from political leaders; 2) other than wishing Americans a Merry Christmas and the presumptive meaning of renewed faith for the season and the incoming president-elect, the meaning of the post is not entirely clear, leading to assumptions that may not be entirely accurate.

Think back on our recent presidential election cycle. Go back to the name-calling by both presidential candidates. One intended to separate himself from his competitors. While this purpose was accomplished, the unintended consequence was the assumption, by many people, he will continue this sort of langugage as president — not a great way to gain allies.

The other, while trying to accomplish the same, also had the unintended consequence of isolating and separating herself from about half the voting population and inferring they were “bad people”. Not the best way to get people on your side.

From this post, could political adversaries conclude that the election means we now have a new king rather than president? Yes, it could — and apparently, they did just that. The bigger questions: 1) is that what you truly meant to say; 2) why wasn’t your message written more clearly; and 3) how does this message relate to your brand?

Now, think of your own messages and posts for and about your business. What could your competitors conclude? What will your intended target market and audience conclude? Was this your intention — what you meant to have happen?

Watch Your Langugage!

Before you hit the Post or Publish button on your next status update or blog article, stop and read your words again.

  1. Is the language appropriate to the topic or your audience? Could you have chosen words that clearly stated what you meant vs. choosing words that make you seem important or educated? Will your audience have to look up any of the words you’re using in a dictionary?
  2. Is the message appropriate to the topic or your audience?
  3. Will your message attract or isolate readers? Was this reaction deliberate? If not, how will your audience reach a more informed understanding?

  4. How does this message relate to your brand? If it doesn’t, why are you posting it? Is your brand experimenting with a new direction to capture a new audience? Are you venting a frustration or celebrating a victory of a situation that your brand did not participate in directly?

Your intentions for your posts and articles should match your brand’s mission and vision statements. Choose your words wisely, lest you get “caught up in the moment” and post something you may regret later.

Be strategic. Be visible. Be found.

Image courtesy of a Fox News article.